A public relations agency with a star-powered edge in online publicity services.
Pricing / Services
Press Release Writing
Getting your name mentioned in the media takes strategy, great writing and experience to know what reporters are looking for in a press release. Big Star PR writers are screened to have that experience. Our president, Sarah Buhr has also been an active member of the media for a number of years before switching to PR. We know how to write the press release you'll need to get the attention you deserve.
Writing Services (includes one strategy mtg lasting no more than one hour, research, writing, one draft, one change order): 450.00
Blog Marketing
A blog is one of the best ways to produce fresh, unique, search engine friendly content for your site, as well as dramatically increase customer experience. Whether you need help setting up your blog, updating it, or just need some advice, we have the experience and results to help you increase your traffic, sales, and blog visibility.
Blog entries each: 45.00
Adding blog to social media announcements each: 15.00
Adding blog link backs each: 35.00
Strategy and training mtg: $85/hour
Online Public Relations/Press Release Optimization
Online public relations is the process of knowing where your customers and constituents spend their time online, and influencing those people using better, faster and less-expensive PR and marketing communications. We can optimize your press releases and communications for the search engines and help spread your message to the people who are interested, to reach a much larger and more targeted audience than traditional PR.
Big Star PR provides the kind of writing services that will boost your online presence and SEO by researching and inputting the right keywords to boost your influence in the market.
Press Release Writing - This depends on how many hours are spent in meeting with client, research, drafts, any change orders made by client and time spent writing. It is generally around 450.00 for an average client requiring one meeting, some research and one rough draft without any change orders.
Search Engine Optimization Research and Implementation - 170.00
Dissemination - This will depend on target market and wire service fees supported by other companies, but in general plan on at least $200 for local dissemination and a good $1000 for national fees for coverage (these are fees generated by wire services Big Star does not have cost control for and are subject to change).
Social Media Optimization
We build and track your messaging online through the use of social media networks that pertain to your audience. The majority of traditional media participants have left their daily newspaper and local evening news routines and gone online. We find out where your target audience is going to get their news to tell them what you are up to. We also build and track followers, stay in touch with online media members and build relationships for you that will make it much easier over the long haul to help your business and products influence the right people at the right time. We do all of this through:
Social Media Presence Creation -We give you the skills and training to manage your online PR influencers
Social Media Building and Tracking - We help you build your tribe of influence online
Social Media Monitoring - Want to know who's been talking about you? We've got the tools to help you learn how to find out.
Social Media Influence Creation - We help your business influence the right people to build the buzz you need to create awareness and desire for your product.
Creation - this includes creation of profiles and 4 hours spent training. $485
Profile already created but just needtraining? - $385 (includes 4 hours, 1 hour per session, of training)
Building and tracking, monitoring and influence creation - These are all services that take at least 3-6 months to build and start to see results from. Big Star PR suggests hiring us on retainer to see results from these services.
Retainer Fees
Social Media Marketing: $945 retainer / month
Includes:
Twitter - management of account, response services, alerts, responding to replies and monitoring services
Facebook - Creation of group dialogue, gathering and building on fans, message writing services, notes, linking, etc.
*Creation of apps and ads on Facebook cost additional fee for the programmer and ad click costs.
*Other social media profile creation and monitoring such as Myspace or other sites targeting your audience is an additional fee.
Blogging: blog set up and blog writing services
Podcast interviews
RSS feeds
*This sort of marketing takes an extensive amount of time to build and to monitor. It is one of the most effective marketing tools, especially for PR professionals, today. However, prices reflect the amount of work covered and time spent keeping up with all social media services.
Online and Traditional Public Relations Services combo: $500 to $2500/month depending on scope of projects discussed
Extensive research has determined the strong importance of creating an online presence for businesses wishing to spread their information to their target audience. However, traditional PR is no less important today. Your target audience may still read the paper, their favorite magazine, or watch the evening news. Big Star strives to capture as much of your audience as possible through careful research and integration of both traditional and electronic means.
Creative strategy is also a big part of getting you covered in both forms of media. It takes time and creative energy, plus a willingness from the client to stand out and make an impact with their audience. Big Star can only report the news to your target media that a client is willing to create. This package includes several meetings, discussions and brainstorming sessions focused on ways to create news buzz based on the current trends, services, products or relations of your business. This package includes:
Creative strategy
Determination and research into target market
Creation of targeted media lists (including every reporter, editor and producer that deals with or covers your industry)
Press release writing services
Inclusion in Google and Yahoo News sites (*these are sites most checked by reporters looking for story ideas)
Inclusion in news and info sites such as Digg and Del.ici.ous
News wire services for both the national and local market
Creation of and planning for events
Media follow-up
Media targeting
Media monitoring services
Full client disclosures on coverage and results
Social Media training (but not monitoring)
For DIY'ers:
Don't have the budget for a campaign or just want to distribute your own press release to the local media? If you live in Utah, you're in luck! Check out Utah News Source , a new press release distribution and local newswire service in the Wasatch Front area.
