PR vs. Advertising
It’s a common misconception that PR and Advertising are all the same. Most people, and it’s not really their fault, don’t understand the difference. But did you know PR is more effective and less expensive than traditional advertising? It’s also the way bigger companies like Walmart and Apple have started to launch their new products and campaigns. That’s because PR is the art of getting the public to side with you, to trust your product and understand what it can do for them before you even spend one cent on a TV ad or billboard. PR gets the reporter/blogger/enthusiastic citizen journalist to promote you to their friends, neighbors and community. Think about why you buy certain things, or where you hear about certain products first. Word of mouth and endorsements from people you trust are much stronger than any ad you hear on the radio or see on TV.
I know I personally am more interested and more likely to try reading a book my friend says is good, or a facial cleanser/diet/vacation spot my neighbor tells me about.
You can read more about just how cost-effective PR is compared to advertising by downloading Big Star PR’s new white paper on that very subject. I’ve gone through the numbers, the data to show how astronomically much you will save through a good public relations agency.
I am so sick of hearing just how many new companies out there went through a traditional ad firm first before they realized they weren’t getting the results they were spending so much money for. I want to save you that hassle and realize just how great PR can be to your company’s bottom line.
Download the new white paper on PR vs. Advertising here.
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