Utah Public Relations Agency, Utah PR, Online PR, PR For Small Business, Utah Social Media Agency, Social Media Marketing

I calculate that those working with traditional advertising, using one billboard ad, one radio spot and one 1/3 page ad in the local paper for a 13 week run will spend just under $15,000. On the flip, if you get a PR pro to get you one article in the local paper (usually about half a page), one radio interview and one tv interview it will probably be only a fraction of the 15K. My highest package is only $5295 and does waayyyy more than that for my clients. PR is also a more effective marketing tool because you are getting other people besides yourself to promote your product, book or idea. Now that’s a good ROI!

Twitter, the hottest marketing tool on the planet, can be
frustrating, confusing and a huge time-waster if you don’t know
what you’re doing.

But used correctly, it can drive traffic to your website and
even generate sales, sometimes in a matter of just a few
seconds.

My friend, Joan Stawart, The Publicity Hound, is hosting a
teleseminar series Oct. 13 and 14 called “How to to Use Twitter
to Amass an Army of Followers, Customers & Valuable Contacts–
and Promote.”

On Day 1, you’ll learn the basics of Twitter and time-saving
tips. On Day 2, you’ll learn specific strategies on to promote
any product, service, cause or issue.

If you have a time conflict, register anyway because you’ll get
a copy of the MP3 audios and the electronic transcripts to
review at your leisure.

Seating is limited to 100 people, so register today at
http://www.marketerschoice.com/app/?af=849781&u=publicityhound.com/publicity-products/marketing-tapes/twitter.htm

Don’t miss this one!

Here’s a tip-off from the Publicity Hound that I wanted to share with you:

–The Food Network is holding auditions in six U.S. cities this
month for “The Next Food Network Star” reality show. You can find
the audition schedule at http://tinyurl.com/4n2g39 If you can’t
make the auditions, complete an application and send it along
with a video to the network no later than Oct. 31.

The results of the PR News/Cision Social Media Survey are in, and one thing is for certain: Engaging with and tracking social media are now standard PR practices. That said, the more than 900 communications professionals who responded to the survey voiced a mixed bag of concern, skepticism and optimism.