The 7 PR tactics you must master to have a killer publicity campaign:
1. Have a web presence. Everything is online these days. If you aren’t
online you don’t exist.
2. Network, network, network. Tell everyone you can about who you are.
Don’t be shy about it. This is your livelyhood and you believe in what you
sell.
3. Network online. We have the best social networking tools these days.
Get yourself on Facebook, Twitter and Linked In and make friends. Build
your fan base and invite them to your store, your event, to buy your book
or whatever it is you are marketing.
4. Make sure you have a good publicist in your corner. They will give you
great advice on marketing, crisis situations and how to get your word out
there the right way.
5. Make it a goal to get in the top ranks on Goole News. Over 80% of
journalists say they check Google News at least once a week for story
ideas.
6. Learn how to write a solid press release or get a good press release
writer to write one up for you. Then take that press release and put it
online with a link to your website. Don’t know how to start writing one? Here’s our handy guide: How to write a press release
7. Get others (friends, neighbors who blog, other businesses) to link to
your site to increase your SEO (search engine optimization). This will
give you a ton of exposure in online search engines. Every link counts.
Every publication counts. Let as many people as you can know about who
you are and what you do and pretty soon they’ll be saying “Oh, ya, I’ve
heard of you”.
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