The PR of Jack Canfield
I recently attended a teleseminar with Jack Canfield, author of the Chicken Soup for the Soul series. The purpose of it was to help authors sell more books, get the publishing deals they wanted and possibly get the inside scoop from Canfield about how he became a best-selling author. The not so surprising secret? Marketing and PR. According to guest speaker, Robert Kiyosaki, of the Rich Dad Poor Dad series, you don’t have to have the best material to sell books. In fact, you don’t even have to be a great writer to sell 26 million copies (like he has done). Canfield spoke about vision. He said an author needs to visualize in their mind selling those books, where they are selling them, how they are selling them, people buying them. But this is not something like “The Secret”. He said having a vision helps you to have a plan of action. The most important part of that plan, that vision, Canfield said, is acting on it after you’ve visualized it and written it down. It takes doing something, not just thinking about doing something. So, if you’ve got a concept in mind you’d like to turn into a book, visualize what that book will look like, what’s in it, what you will do with it, how you will sell it. Get ideas from professionals on what sells, how to sell it, what channels to use. Then write it down and DO it! With a good vision, who knows, you could be the one leading the next big author teleseminar, telling others how you sold 26 million copies and got onto the New York Times best-sellers list, too.
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