Tip for a PR Christmas
Many news outlets are looking past Halloween and Thanksgiving and starting to think Holidays. Start brainstorming about the kinds of stories you can pitch to the media that you can hook into this special time of year. Ask yourself:
1. What about my business or product can I make into a holiday story?
2. How can my product help others in this time of year?
3. What stories have media members covered in the past around this time of year and how can I relate it to my business?
Perhaps you sell vitamins or bracelets, some kind of a product. Think of the magazines that would be interested in showcasing what you have as a gift item. If you sell herbs, this is a great time to tie in a story about holiday health woes and what can be done to settle stomaches after stressful relatives and a big meal.
*TV, radio and other broadcast news will want your story a little closer to the actual time of year, but monthly or bi-monthly periodicals schedule way ahead. This is the time to be thinking of pitches to periodical media.
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This is my new fave blog. I’ve learned so much and the second I nab my book deal (Whoa, dream big!-Juno) I’m going to hire this company. Thanks for sharing your wealth of knowledge
Thanks Anne, you rock for the shout out. I’ve added you to our mailing list for more insider tips and info. Be sure and tell me what you think and how Big Star’s been able to help you out. Also, I’m sending you some vibes for WHEN you get your book deal.