Swimming with the media in this current economic tide.
We are in the midst of an econonomic crisis, businesses are afraid, people are afraid. Money gurus are now telling people to pull out, conserve, wait. So how can you and I keep our businesses going while everyone is holding on for dear life? Follow the money. Whether you are into selling vitamins or public speaking, you must address where the money market is headed with your potential clients. Some may be tempted to pretend there is nothing happening, that this is all just a media scare, that the problem is not as big as people think it is. Whether true or not to you, it’s still the news of the day and people are going to react to it. Media companies are going to be looking to cover stories dealing with it. So, if you are smart, your message will not be to tell people everything is fine but to acknowledge the problem and tell the public how your company can fix it. Even if you’re selling chocolate you can talk to the media about your new less expensive packaging, or your encouragement to stock up while supplies last. You might even develop a new trade or wholesale policy, etc. Whatever you do, offer solutions, offer a life saver and definitely address the media with it.
Blog