Want to really get press attention?
September 22nd, 2008
It’s all in the follow-up.
E-mail is a great tool, but writers and editors get inundated with hundreds of pitches each week, so a call – at least to follow up after sending an e-mail query – is more likely to get you noticed. Introduce yourself and give a succinct pitch. Even if you get rejected, you’ve started a beneficial relationship for future opportunities.
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