Do you feel like press releases just don’t work? You are not alone.
I’ve had clients who say it’s been nothing but a waste of time. They’ve written them before and sent them out to media, but no one called for the scoop. What many peole may not realize is that the media needs more than just a press release these days to prompt them to cover your news.
It’s who you know that counts:
This isn’t earth shattering information. If you know the right editor or reporter (or know someone who does, hint, hint) you are much more likely to get to the person you need to talk to about your story.
It’s the method
you use.
It’s the method you use:
Sending a press release out via fax or email is the old way of grabbing the headlines. Not only that but the online media world is where it’s at in terms of news these days. Bypass reporters and other information gatekeepers by sending your info through Facebook, MySpace, with SEO press releases, RSS feeds, blogs, widgets, self publishing sites like Digg or Newsvine, etc. to increase awareness of your message.
Fact: Over 90% of US reporters say they check Google News for story ideas at least once a week.
It’s your plan of action:
It’s your strategy:
Having a strategic messaging plan in place will make the difference in simply sending something out about you that no one reads and making your information viral.
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