Blogger Be Mine - 6 Do’s and Don’ts To Get Them to Write About You
Just in time for VDay, here’s a way for you to create the kind of relationship that keeps on giving - with bloggers.
Bloggers, particularly the kind that blog about your industry, should be your best friends in promoting your business for several good reasons. Here’s just one:
Target audience - If you find one with a large audience that speaks to your target market they could be your key to getting the word out about your product. They promote for you on their blog, their readers see it and pass the info on or also promote on their blog. You get a bunch of those passing on your info and it’s quite literally more effective than anything CNN could do. Large news organizations also monitor these blogs for news stories and often pick them up from here as well.
Now, there are a few do’s and don’ts to approaching this coveted blogging bunch.
Do
* Send a nice, friendly email introducing yourself as a real person
* Research what the blog tends to write about so you are giving them something that interests them
* Describe the who, what, where (especially where they can get your stuff)
* Give them an incentive to write (but careful of the new FTC rules here)
Don’t
* Send an autobot email like “To whom it may concern, I noticed {insert blog name here} writes about {insert topic}”. You know it’s spam when you get it and so do they.
* Give a lengthy email or write them several times to “check in”. Put yourself in their shoes. You wouldn’t read through a long, formal email and you wouldn’t like someone emailing you over and over.
Now get out there and spread the blog love. Let me know how it goes.
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