Sharing your bra color viral campaign on Facebook
In case you missed it, breast cancer awareness went viral yesterday with a campaign to get all the women on facebook to share the color of their bra. You may have noticed the one or two word status updates mentioning just colors. The note that went out from women to their girlfriends went like this:
“Some fun is going on…. just write the color of your bra in your status. Just the color, nothing else. And send this on to ONLY girls no men …. It will be neat to see if this will spread the wings of cancer awareness. It will be fun to see how long it takes before the men will wonder why all the girls have a color in their status… Haha”
Women who got the message copied and pasted it and sent it on to the other women friends on their list.
Whether it sparked anyone to do something about breast cancer was not the point. It was to spread awareness in a way that engaged and empowered women to feel that they could personally do something to help spread the message. At the same time it involved men’s curiosity, enough for some to start typing out their own random colors and discuss what they thought the women were doing. It was a social experiment that seemed to go really well.
No one knows exactly who started the trend, but there is much speculation. Whoever it was really gets social media and just how powerful it can work to raise awareness.
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