Sass Sells, Especially in a Bad Recession
It’s official doomsday, according to finance reporters everywhere. Major money institutions have gone belly-up or swallowed up in the day’s market upheavals. The Dow plummeted 500 points. Stock brokers heads can be seen spinning down Wall Street. Add that to the oil crisis mid-summer, bad business deals and recent government mortgage broker bailouts and a heavy recession. Are we in a crappy time to be doing business or what? Actually, this is a great time, if you’ve got sass appeal.
Sass is about stating your case in a way that gets you noticed. Right now everyone is starting to tighten their budgets even more than before. Many small businesses will no doubt be cutting the most important part of their budgets - marketing. The very thing that helps future and current customers remember them and bring them in. So guess what you should be doing while they aren’t doing it? If you really want to stick out and get noticed, this is the perfect time to do it.
While everybody else is saying sell, sell, sell, you’ve got to think buy, buy, buy. While everyone else is dumping stock, employees, budgets, you have got to be the one sticking your neck out there. You want to be bigger than you are? You want to reach to the next level? You’ve got to be different, think different, get noticed! Start by telling people who you are and what you are about while everybody else is hiding under a rock and waiting for the bad news to pass.
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