Want to increase website and blogger traffic?
I recently worked on a project that required contacting specific bloggers and asking if they would do a post about my client. This is an excellent way to build brand awareness and get others talking about and sharing your products with the world…However, if you’ve ever tried to do this you know it is a long and tedious process.
Many bloggers are just people working from home, talking about what they want to talk about and don’t necessarily want you to ask them things or give you their contact information. Some of them also sell their own products there and they in no way want to review a competitor. But if you can get these more popular bloggers to start talking, it can greatly increase your website traffic, popularity and even search engine rankings.
So what if you can identify all the popular blogs in your target using Technorati or some other online tracking system but still seem to be hitting walls like I was for a while when it comes to coverage?
Pay for them. I know, PR is supposed to be about free coverage. And there’s always the dilemma over real news generatiion vs. paid endorsements. But, baby, you need to get the conversation started!
To do that, you need a couple good posts with the help of a few different sites out that actually pay bloggers to talk about you. Some, admittedly, can be quite expensive to do this, but not all.
Reviewme.com is about the most expensive site I’ve seen for this so far. However, they are also the best at giving you the site’s popularity and rank. A typical paid post is about $100.
Blognlist.com is another fairly good site. The cheapest package they offer is $150, but it will get you a guaranteed 15 posts. It’s important to note this site has no way of guaranteeing that these posts will actually come from blogs that target your audience…but they might.
Payperpost.com is probably the best I’ve seen so far. You can set your own price starting at $5 a posting and send it to the bloggers with your target audience in mind. However, most bloggers out there, especially the more popular bloggers, don’t want to put together a post for a mere $5. The average here is anywhere from $10-15 per post (slightly higher than Blognlist.com). Basically you get what you pay for.
Hope this helps on your buzz-building journey.
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