Public Relations in Salt Lake City, Online PR, PR For Small Business

Tom Ziglar, son of Zig Ziglar, really nailed the best way to succeed with Twitter on his blog:

“Dad’s most famous quote is this: “You can have everything in life you want if you will just help enough other people get what they want.” Zig Ziglar

“This quote really sums up my Twitter strategy, and it should be yours as well. Make your Tweets positive and supportive. Give valuable information. Build trust. Listen and respond to those in need. If you do, others will pass on your Tweets and people will find out about what you have to offer.”

I couldn’t have said this better myself. Out of all the books and articles I’ve read and people I’ve talked to it really is about giving other people good info and supporting their efforts, especially when it comes to influencers (those already with a good following). If you want to reach the masses with your message, help others with their message. If you want to sell your stuff through Twitter, help other people accomplish their goals too. It’s just about giving and helping others. Some of the most successful people (not including people already with a name for themselves, aka celebrities) do this, have a great following and do convert followers into clients and customers. It’s easy and it works.

Over 300 cities across the US will be participating in the tax day tea party tomorrow. Whether or not you plan to protest here’s a few great ideas to get your company name out there:

1. Go down to the rally and take pictures, then post them on your company flickr or twitpic profile and your company Facebook profile page.

2. Blog about the experience. Tell others what’s happening, quote prominent people there and tell them where to find their quotes on your site. Also let followers on twitter know about blog updates.

3. Find out if your local paper will let you write an op-ed, or write a letter to the editor about what’s going on.
4. Find the local news stations at the rally and offer your quote or offer to help them find the people they need to talk to for a quote. Be their informer.

5. Tweet about the rally on twitter. keep people informed about what’s happening. Be sure to include the hashtag #teaparty.

6. Offer to be a correspondent for a media outlet or website that’s interested in covering the event. The Huffington Post is looking for local correspondents. Sign up at http://budurl.com/jcuz

7. If you are opposed to the tea party idea you can also approach the news and let them know how you feel. They are looking for lots of different story angles tomorrow and will want to know your side as well.

8. You can also bring a protest sign with your company logo on it and try to get close to the cameras.

9. Also leave comments on online versions of the story in your local paper, on Youtube and in interactions with others on Twitter. Participate, participate, participate.

Tomorrow is a big day across the nation and there are a lot of great ways to get your name out there in the process. Let me know if you do get on the news using one of these or some other techniques. Good luck and happy tax day.

Want more great pr ideas and publicity stunts? Call and ask about Big Star Public Relations today at Big Star PR’s new number 801-708-0958.

Great article out of PR Week. Twitter, by its very individualistic nature, practically forces companies and their execs to show their human side. It’s about communication, less professional yes, but so much more understandable, relatable.

Full article

From BuzzUp.com: A.P. Moving to Halt Use of Its Articles on Web Sites (Richard Perez-Pena/New York Times) http://chilp.it/?20a1fe 2

CNN reported over the weekend that Times Co. was threatening to shut down the Boston Globe, the most widely distributed Boston and New England area newspaper, and one of the oldest papers in the country (founded in 1872) if unions could not cut at least 20 million in costs. Is this more a negotiating tactic than a threat? You bet it is. Despite the nose dive most papers in this country have taken, the Globe included, this paper is an institution. Threatening to shut it down knocks union bosses off the ground they’ve been standing on. No paper, no work for their members…so they better back down and do what the Times says.