Is there such a thing as the all-in-one PR agent, SEO and Web Guru extraordinaire?
Wanted: A highly-skilled technical mind with the ability to write effective, usable Web content, and has years of experience in modifying Web sites to consistently rank for competitive keywords in Google. This Webmaster/SEO must have experience in domain acquisition, front-end development, usability expertise, analytics measurement and reporting and server maintenance skills. Also, must have years of experience with public relations/press release copywriting and distribution, blogging, RSS feed optimization, social media marketing, mobile marketing, and…
You get the picture.
Mark Jackson from Search Engine Watch recently moderated a session at PubCon in Austin, Texas, about the intersection of SEO and PR.
This is what he had to say:
“Companies seem to be demanding a lot from one person. Agencies even have a difficult time rounding up experts in each of these areas.
To me, a person who is technically-minded may not be the best person to handle writing your title tags, editing copy, or writing a press release. But, I’d never consider handling a SEO effort without that technical guy around. Conversely, I wouldn’t want my copywriter telling me how to set up our servers.
But, today, many companies are doing just that. They expect their SEO to be a jack-of-all-trades.”
You can’t do everything. Well, you could, but then you’d probably never sleep and eventually crash and burn. It’s also important to recognize specializations and use your people properly. An techy SEO won’t be good at media relations and a PR person probably won’t understand website backend stuff. If you want someone who is really good at all the things you need to keep your business in the limelight, you are best off hiring the experts in their field. In other words, hire a PR person for PR stuff. This includes social media, copywriting, media relations, etc, and a tech person for the technical SEO and site maintenance stuff.
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