The Obama Campaign did it, American Idol continues to do it and you should think about it for your business…so, umm, okay, what, exactly is “it”?
Simple. It’s text message marketing. Research shows 96% of people who get a text message open it and read it. Chances are, if you send one out about your business they’re gonna read it.
This sort of marketing worked very well for Obama this last year. Campaign coordinators told people to text in different words for different campaigns. To receive campaign updates they told people to text “Obama”, for the pre-inauguration “day of service” updates they texted in “help”. Obama’s people were then able to message and motivate the masses using this technology. Some have even speculated that this sort of marketing is what helped tipped the presidential scales and won Obama the Whitehouse.
American Idol uses this same idea for voting in your favorite singer every week. You may have also heard your local radio station use the same thing for giveaways and music promos. And they continue to use it because it works very well for them.
You can use this same technology in your next event, press message, or even a sale at your store. It’s very effective and relatively inexpensive marketing…and the part I really like about this is that Utah happens to be the lucky state of the local company that can handle all these texts, M6 Marketing.
If you are thinking this would work for your business give Cory at M6 a call 801-941-5363.
By the way, Cory tells me you’ll get a whopping $50 discount if you mention my name, Utah News or Big Star PR when you call.
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