Get better press with timeliness
Something that will help you and your business out with getting better news coverage is making sure that your press release or news information is timely.
Valentine’s day is on our heels, for example, news outlets are looking for timely tie-ins to this holiday. If you are a love poet or a relationship expert this is your season. But if you are not an obvious pick, even better. You can take what you do and start to think of a creative tie-in. Maybe you are a minister and decide to mass marry people in the park on this day or you sell real estate and just so happen to have a system or bullet points on how to find the right house for lovers. Think about what you can do that relates to this season or to something happening in the news right now. Maybe you wrote a book, or are working on a book that has something to do with our current political situation, or you blog about the weather and we’ve just had a major snowstorm. Whatever you do, tie it in to something current. Make it timely and you are more likely to get on the show of your choice.
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